Daraz's Shukriya Pakistan campaign acknowledges customers for being the sellers' catalyst to success. "A seller's growth and success is largely dependent on customer base and the Shukriya Pakistan campaign is an ode to this buyer-seller bond we've been working towards. It's a token of gratitude from the sellers to customers, appreciating them for being the catalyst to their success," said Ehsan Saya, Managing Director, Daraz Pakistan.

The campaign starts on August 22, and will host a range of thank you deals, collectible vouchers, flash sales, prizes and more. To move beyond basic buyer-seller relationships and create deeper connections, Daraz has launched various tools and features on its platform in the last one year.

From app engagement modules such as Shake Shake and interactive games with prizes from sellers, to the introduction of Reviews and Ratings, giving customers a lot more information - the Daraz experience has rapidly become more than just a transaction. An initiative that has truly facilitated the buyer-seller connection is the "Follow Store" module, where customers can now follow their favourite stores and stay updated with the latest offers.-PR

Copyright Business Recorder, 2019